As a PR agency we fulfil a core function in the development of a label. Our main focus is promoting the label towards its professional context. Since we work with mostly young and experimental labels it often includes a mutual understanding and development plan concerning the brand identity, creating process and sales strategy. Headquarters is our showroom at the Stadhouderskade in Amsterdam where our doors are open to journalists, stylists and other strategic contacts all week through. We believe in strong and sustainable relationships, and are willing to invest in those who have potential.Our working results in more publicity for the label in general, publications and interviews in commercial and art magazines, exhibitions on several fashion and art related (offline) platforms, and an increase of sales possibilities.