- PITCH Festival 2011 - PITCH Festival 2011The PITCH Festival is a dance festival in Amsterdam to be held for the first time 9 & 10 of July this year. Keywords for its brand are: creative lifestyle, electronic live music and the start of a new dance tradition. We designed a brand that is differentiated, fashionably and graphically provocative.
The website is natural continuation of the brand identity. It is simple, effective and precise in graphical details. All content has a deep-link and the site is powered by our own CMS. All special content can be shared with Facebook or Twitter. The site is built in Flash.The website received recognition in May 2011.
As a marketing tool we developed an online video mixer by which the visitor can mix his own version of the PITCH promo video. This visitor's version can be shared with Facebook or Twitter. As the marketing team uses this tool in combination with an incentive the online community grows stronger and so does the brand. Click for a direct peek.
Bas Koopmans does art installations and is a graphic designer. artistic, conceptual and controversial.
www.baster.nl
