- Walk The Line Festival 2011 - Walk The Line Festival 2011This second edition of The Hague's Walk The Line Festival gave us the chance do further develop its brand and identity. Since 2010 the festival focusses on the new and vivid in the international music scene. As last year we introduced our colorful machines to a white background, this year we reduced the use of color and gave more attention to the content. A bridge towards a 2012 strategy focussing more on the brand name itself.
This year we introduced a Dutch and an English version, and gave the website a more content-focussed charisma. From here on we built more social sharing options as Facebook and Twitter in the line-up section. The website is built in Flash and is powered by our own CMS. The PR-team uses our newslettertool to spread their news.The website won a in March 2010 and a in the category 'best practices' in 2011.
As a marketing tool we developed an online machine building dock. The visitor can composite and activate his version of the machine, and afterwards share the result with Facebook or Twitter. By combining this machien building dock with an incentive the marketing department is given a tool by which they can grow an online community and overall brand awareness.
Bas Koopmans does art installations and is a graphic designer. artistic, conceptual and controversial.
www.baster.nl
