The new kid in town: the Walk the Line Festival. International unexploited music talent presented to you in The Hague by the organisation also initiating the famous . We created an accessible though unconventional brand identity seen the standard in the industry; based on values as: social cohesion, expression and exploration.
The website won a on the 21st of March 2010, the first day of spring. In line with the brand identity this website fulfills the visitors expectation with a smile. The website is built in Flash and empowered by our own CMS. The Walk the Line Festival uses our newslettertool for their collective news updates.
As a marketing tool we developed an online machine building dock. The visitor can composite and activate his version of the machine. By combining this machien building dock with an incentive the marketing department is given a tool by which they can grow an online community and overall brand awareness.
Bas Koopmans does art installations and is a graphic designer. artistic, conceptual and controversial.
www.baster.nl