- NO LABEL 2010

29-10-2010

Outline

As part of the program, NO LABEL is a 3 days festival in Utrecht where young and upcoming artists can express theirselves and exhibit their work. Main target was to gather young creative professionals from the region with a whish to combine their energy and inspiration for the good. We designed a brand that is powerfull and simple, using the effective slogan: come together. To define the target group we stated on all means the sentence: "voor vrouwen met rode lippen en mannen met baarden".

Other

In order to empower the mission we visualised 'coming together' through a twitter-based website. The website gathers all twitter communication tagged with #cznl2010, shows every twitter message as a black spot and only with enough mass the visitor would have been able to read the logo properly. In this way we realised a virtual platform being literally the festival's mission statement; connecting the brand to its audiance.

Reinier v/d Ven

Reinier van der Ven is an illustrator and graphic designer. a touch of vintage and story-telling, a digital craftsman with style.