- Trajectum Lumen - Trajectum LumenTrajectum Lumen is an artistic light tour by night through Utrecht city centre. The local government assigned a joint-team of Festina Lente Media and to develop a marketing strategy, identity and promotional means, and to take care of the execution until the kick off of this tourist event as held on the 7th of April 2010. As coryfee for the route we gave birth to LUMAN, guide and inspirator of the route. Through him we could communicate values as exploration, history and as a remarkable figure of shadow, artistic light objects.
The website is a one to one translation of the route in the virtual domain as presented by LUMAN and through his fantastic visualisation of Utrecht. The visitor is made clear what to expect though no more than a glimpse of the actual light objects. All content is deep-linked, the website is built in Flash and empowered by our own CMS.
Reinier van der Ven is an illustrator and graphic designer. a touch of vintage and story-telling, a digital craftsman with style.
www.reinventedcompany.com
